Tianjin Ruifeng does not rely on price wars to win customers, but on good quality and honest service. Our nylon series products use nylon 66 as the raw material. The credibility of products that meet the "PA66GF25 National Standard for Heat Insulation Strip Products" is our eternal promise. Delivery to the door, convenience for customers, and customer satisfaction are our company's consistent tenet. However, some manufacturers on the market do not use nylon 66 as raw materials, but use nylon 6 or PVC instead of nylon 66. On the surface, the price is cheap, but this approach is to achieve the purpose of attracting customers through price wars. In fact, it is the act of killing chickens to get eggs, attracting poisons to quench thirst, and sacrificing long-term benefits in exchange for short-term benefits. Therefore, our Ruifeng products will never fight a price war.

From the perspective of brand, marketing, and market, the disadvantages are:

1) Higher-profile price wars bring higher expectations to customers. If the promises made to customers are difficult to fulfill, customers will feel deceived. For example, JD.com promises to be 10% cheaper than Suning.com Gome, while Suning.com promises to pay double the price difference if it finds that it is more expensive than JD.com. Gome also promises to be 5% cheaper than JD.com. In fact, these promises are difficult to achieve. Although sales have increased in the short-term, customers' trust in participating merchants and the entire e-commerce industry has declined, and the long-term loss of brand and reputation should not be underestimated.

2) The party that provoked the price war often became popular with its competitors, reduced its market share, and was provoked by the masses and the media. This can be explained from the perspective of popular psychology. Those who provoke wars are often regarded as aggressive and lack justice, while those who challenge are often sympathetic. The result is also the same. Let’s look at the two Baidu indexes. On August 13 before the war, JD’s user attention on Baidu was 4.8 times that of Suning.com. When the war was intense, on August 15, the gap was once reduced to 1.51 times. After the war subsided, it dropped to 2.3 times, not returning to the original pattern. From the perspective of media attention, JD.com had an overwhelming advantage before the war. During the war, Suning.com even surpassed JD.com.

From the perspective of supply chain operations, price wars are even more undesirable:

1) The most taboo of supply chain management is impulse sales, which will cause huge peaks and valleys. In order to fulfill the sudden influx of orders on time, warehouses, distribution, and customer service have to work overtime, and operating costs have risen sharply. However, delivery delays, hot customer service calls, and slow problem handling will all come at the expense of customer experience and cause long-term damage.

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